What are cookies
As is common practice with almost all professional websites, this site uses cookies — tiny files that are downloaded to your computer — to improve your experience. This page describes what information they gather, how we use it, and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored, however this may downgrade or "break" certain elements of the site's functionality.
For more general information on cookies, see the Wikipedia article on HTTP cookies.
How we use cookies
We use cookies for the variety of reasons detailed below. Unfortunately, in most cases there are no industry-standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not, in case they are used to provide a service that you use.
Disabling cookies
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser's Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit, and will usually also disable certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.
The easier in-site route is the Cookie Settings button (bottom-right of every page) or the Cookie Settings link in the footer: both open the consent panel, where any tracking category can be switched off with one click.
The cookies we set
The only cookie this site sets for itself is the consent cookie (ei_privacy) used by the cookie consent manager described in our
privacy policy.
It is kept for one year, contains nothing but your consent choice, is never used for tracking, and is never shared with anyone.
The same choice is stored in your browser's local storage so the site does not ask you again on your next visit.
In order to provide you with a great experience on this site we let you set your preferences for how tracking runs — four consent categories: necessary, functional, analytics and marketing. In order to remember your preferences we set the consent cookie above, so that this information can be called whenever you interact with a page affected by your preferences.
This site has no accounts, no logins and no comment or contact forms, so none of the classic cookies tied to those — session cookies for a logged-in user, or details remembered from a submitted form — apply here.
Third-party cookies
In some cases we also use cookies provided by trusted third parties. Every third-party script on the site ships disabled and runs only after you allow its consent category — the same rule the privacy policy describes.
This site uses Google Analytics (GA4), one of the most widespread and trusted analytics solutions on the web, to help us understand how you use the site
and the ways we can improve your experience. Its cookies (such as _ga and _gid) may track things such as
how long you spend on the site and the pages you visit, so we can continue to produce engaging content.
For more information on Google Analytics cookies — and to opt out — see the official Google Analytics opt-out page.
The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. For more information, see the official Google AdSense privacy FAQ and the Google Ads Settings page.
From time to time we test new features and make subtle changes to the way that the site is delivered. While a test is running, cookies may be used to ensure that you receive a consistent experience on the site and to help us understand which optimisations our users appreciate the most — under the same consent rules as everything else, never ahead of them.
The share links in the page footer let you share a page on social networks. They are plain links: they set no cookies on this site, though the network you open may set its own cookies on its own domain.
More information
Hopefully that has clarified things for you, and as was previously mentioned, if there is something that you are not sure whether you need or not, it is usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.
If you are looking for more information about how your data is processed beyond cookies, see our privacy policy. If you have questions, you can reach us through our Facebook page.